“This is an exciting year with 200 member hotels and we are delighted that The Conservatorium Hotel marks this occasion,” says Claus Sendlinger, founder and CEO of Design Hotels™. “More than a numerical milestone it reflects that with measured growth focused on quality, our portfolio has grown in terms of geography, diversity, and above all, the community of creative individuals who are the soul of the hotels and the DNA of our brand. The new destinations reflect that while European hoteliers are continuing the path of innovation, entrepreneurs in North America, Africa, Asia and Oceania are also forging ahead with creative new concepts.”

The Local Connection
Throughout 2010, Design Hotels™ welcomed a diverse range of hotels to its portfolio. While very different in concept, the new member hotels share one of the company’s most important criteria for membership: a deep connection to and awareness of their locality. This quality enables them to reflect, refine and even define their neighborhoods. For instance, Georgi Akirov, owner of The Conservatorium Hotel is transforming Amsterdam’s former music conservatory, an iconic landmark building. In Stockholm’s central square, Italian-born brothers Alessandro and Stefano Catenacci have revived two glorious 19th century buildings to create Nobis Hotel. Also known as ‘Stockholm’s new living room’ the contemporary luxury hotel features many public areas for locals and travelers to interact.

Art Meets Design
Contemporary art is a key component of several new properties. In Athens Dakis Joannou, art collector and visionary hotelier, is opening a third iconic new property after Semiramis Hotel and Periscope. New Hotel, opening in May, will be a living piece of art by Brazilian design icons Humberto and Fernando Campana. At The Met Hotel in Thessaloniki, Christina Chandris has left a very personal mark on her family’a property by fusing a gallery with a hotel. With the soon-to-open Templar Hotel in Toronto, exciting things are also happening in Canada. Local design hero Del Terrelonge and partner John Wee Tom are unifying custom-built furnishings by Italian brand Poliform and eclectic art installations within a modernist glass-front building.

The Rural Escape
Rural destinations are also on the rise. In Morocco, a restaurateur, an architect and a journalist will open their first hotel The Great Getaway Marrakech Hotel & Spa in July 2011. Located on the legendary ‘Road to Amizmiz,’ which leads to the High Atlas Mountains, the complex of luxury tents, private lodge and riads invites guests to an adventure off the beaten track. At Kenoa-Exclusive Beach Spa & Resort in Barra de São Miguel, Brazil, first-time hotelier Pedro Marques has worked with emerging architect Osvaldo Tenório to create an edgy eco-chic retreat.

To learn more about the 35 new members and the people behind them, please visit wwww.designhotels.com/200. The full list and opening dates are shown below.

AMERICAS

CANADA
Templar Hotel, Toronto (January 2011)

UNITED STATES
Hôtel Americano, New York (March 2011)

BRAZIL
Insólito Boutique Hotel, Búzios, Rio de Janeiro (December 2007)
Kenoa-Exclusive Beach Spa & Resort, Barra de São Miguel, Alagoas (December 2009)

MEXICO
Be Tulum, Tulum (February 2010)
Be Playa, Playa Del Carmen (December 2010)

EUROPE

AUSTRIA
25hours Hotel Wien, Vienna (suites March 2011, grand opening 2012)

FRANCE
Hotel B Design & Spa, Paradou (August 2009)

GERMANY
Das Stue, Berlin (September 2011)
25hours Hotel Hafencity, Hamburg (April 2011)
Hotel Q!, Berlin (April 2004)
Cortiina Hotel, Munich (November 2001)
Roomers Loft, Frankfurt (December 2009)

GREECE
New Hotel, Athens (May 2011)
Periscope, Athens (July 2005)
The Met Hotel, Thessaloniki (November 2009)

ITALY
Argentario Golf Resort & Spa, Porto Ercole, Toscana (February 2008)
C-Hotel & Spa, Cassago Brianza (September 2009)
GombitHotel, Bergamo (July 2010)

THE NETHERLANDS
The Conservatorium Hotel, Amsterdam (May 2011)

PORTUGAL
Hotel Teatro, Porto (May 2010)

SPAIN
Hotel Bohemia Suites & Spa, Gran Canaria (October 2011)

SWEDEN
Nobis Hotel, Stockholm (December 2010)

SWITZERLAND
The Dolder Grand, Zurich (April 2008)

TURKEY
Witt Istanbul (May 2008)

UNITED KINGDOM
Eccleston Square Hotel, London (May 2011)

AFRICA

MOROCCO
The Great Getaway Marrakech Hotel & Spa (July 2011)
Hotel La Renaissance, Marrakech (May 2010)

ASIA-PACIFIC / OCEANIA

CHINA
The Mira Hong Kong (September 2009)

INDIA
Alila Bangalore Hotel & Residence (Spring 2011)
The Park Hotel Pod Chennai (February 2010)
Raas, Jodhpur, Rajasthan (December 2009)

LAOS
Alila Luang Prabang (October 2010)

NEW ZEALAND
Hotel DeBrett, Auckland (February 2009)

THAILAND
Casa de la Flora, Khao Lak (March 2011 soft opening)

- Ends –

NOTE TO THE EDITORS
Should you require additional details, please contact:
press@designhotels.com or tel: +49 30-8849 400 91

High resolution images and hotel fact sheets are available from our Online Press Office: www.designhotels.com/press

Design Hotels™ Best Rate Guarantee
For reservations, please refer to the webpage: wwww.designhotels.com/200
or the appropriate Design Hotels™ toll-free number:

EUROPE
Austria, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK: 00 800 37 46 83 57
Belgium: 000 800 37 46 83 57
Finland: 990 800 37 46 83 57
Hungary: 06 800 1 22 36
Russia: 810 800 20 74 10 49

THE AMERICAS
USA & Canada: 1800 337 4685
Brazil: 0021 800 3746 8357
Argentina: 00 800 3746 8357
Mexico: 1800 1233454

ASIA/PACIFIC
Australia: 0011 800 37 46 83 57
China, New Zealand: 00 800 37 46 83 57
Hong Kong, Japan, Singapore, Thailand: 001 800 37 46 83 57

AFRICA
South Africa: 09 800 37 46 83 57

ALL OTHER COUNTRIES, not listed above
+49 30-8849 400 40 (regular international rates apply)

ABOUT DESIGN HOTELS™
Design Hotels™ represents and markets a curated selection of more than 190 independent hotels in over 40 countries across the globe.

More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an “Original,” someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Each “Original” stands for the individual, aesthetic and service-driven experience that his or her hotel provides.

Founded by Claus Sendlinger in 1993, Design Hotels™ offers its members insightful travel industry knowledge, from feasibility studies and conceptual branding to market trend consultancy and international sales representation. The company has its headquarters in Berlin and branches in London, Barcelona, New York, Singapore, Bali and Perth.

The Standard Spa, Miami Beach
This 105 room holistic and hydrotherapy spa hotel, located in a lushly landscaped island on the waters of Biscayne bay, is inspired by global bathing cultures, self-teaching, community and healing. Based on the shared rituals of ancient bathing traditions, the hotel encourages communal bathing with its Turkish hamam, Roman waterfall, aroma steam room, sauna and mud baths. The bayside infinity pool offers a stunning waterfront view, and the tropical gardens have a fire pit and swing pavilion. The spa offers an extensive menu of treatments and activities, from sound therapy using Tibetan singing bowls to nutrition classes. Some guest rooms feature private terraces with outdoor soaking tubs, perfect for a relaxing bath in serene surroundings.
www.designhotels.com/the_standard_miami

Alila Villas Soori, Bali
Hidden beneath the resort’s reflective pond at reception level, the spa at this luxurious all-villa hotel provides a restful sanctuary for all. The spa has an aqua roof that fills it with a soothing spectrum of watery light. Treatments combine ancient Asian healing techniques with age-old beauty recipes using fresh, natural, quality ingredients. The ‘beauty and balance’ treatment uses the grounds of locally grown coffee to leave the skin toned and glowing, and can be done with a partner in the privacy of their own steam room. The ‘signature spa suite’ features three segregated rooms, one for dry therapies, one for wet treatments and another for changing and showering which also features a whirlpool. The resort’s setting lends itself to relaxation and rejuvenation, with panoramic ocean views, sea breezes and deserted black-sand beaches where guests can walk, or horse ride. For a refreshing dip, all villas come with their own private pool, or there is also an infinity pool with views across the glistening ocean.
www.designhotels.com/alila_villas_soori

La Réserve Ramatuelle, France
Perched above the still waters of the Mediterranean Sea just minutes outside St. Tropez this hilltop 23-room hotel benefits from a totally silent and serene location. The enormous 1,000 square meter spa features an indoor pool with jet lane, an outdoor pool with pool-house a fitness studio and steam bath. Organized around four major objectives – stress reduction, fitness, slimming and beauty – the spa program, the Ultimate Regenerating Experience, helps guests detoxify, relax and regenerate in a tranquil environment. The six-day program includes 24 treatments tailored to the person’s needs, a customized physical training program and a healthy, controlled diet. The luxuriously spacious rooms range from 50 to 100 square meters, and each is equipped with a private
terrace or garden offering unrestricted views over the Mediterranean Sea.
www.designhotels.com/la_reserve_ramatuelle

- Ends –

NOTE TO THE EDITORS

For additional information, please contact:press@designhotels.comor tel: +49 30-8849 400 33

High resolution images and hotel fact sheets are available from our Online Press Office:www.designhotels.com/press

Design Hotels™ Best Rate Guarantee
For reservations, please refer to the webpage www.designhotels.com/superspas
or the appropriate Design Hotels™ toll-free number:

EUROPE
Austria, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
Switzerland, UK: 00 800 37 46 83 57
Belgium: 000 800 37 46 83 57
Finland: 990 800 37 46 83 57
Hungary: 06 800 1 22 36
Russia: 810 800 20 74 10 49

ASIA/PACIFIC
Australia: 0011 800 37 46 83 57
China, New Zealand: 00 800 37 46 83 57
Hong Kong, Japan, Singapore, Thailand: 001 800 37 46 83 57

AFRICA
South Africa: 09 800 37 46 83 57

ALL OTHER COUNTRIES, not listed above
+49 30-8849 400 40 (regular international rates apply)

ABOUT DESIGN HOTELS™
Design Hotels™ represents and markets a curated selection of more than 190 independent hotels in over 40 countries across the globe.

More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an “Original,” someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Each “Original” stands for the individual, aesthetic and service-driven experience that his or her hotel provides.

Founded by Claus Sendlinger in 1993, Design Hotels™ offers its members insightful travel industry knowledge, from feasibility studies and conceptual branding to market trend consultancy and international sales representation. The company has its headquarters in Berlin and branches in London, Barcelona, New York, Singapore, Bali and Perth.

25Hours Hotel Hamburg No.1, Germany
Surprise, seduction and vigor are the basis of the 25hours Hotel’s interior concept. Located in a former office building in Hamburg’s district of Bahrenfeld, the hotel has a distinctive stylish interior which uses chic and playful sixties and seventies-inspired design details. Created by the German design team 3Meta, the space was designed for creative people who love experimentation. As well as showcasing retro designs and unique pieces of furniture, the team has created an innovative lighting concept that transforms the mood of the interior throughout the day. At the entrance, 420 convex chrome mirrors stud the black, curved reception desk, and inside hand-tufted pile rugs from Kasthall, mod Brionvega television sets and spun-metal table lamps from Flos create a young, groovy feel. Public areas are dipped in warm pinks, reds and oranges, whereas guestrooms are cool retreats resplendent in pale blues or watery greens. The result is a funky, urban retreat where playful interiors invite people to mingle, relax and have fun.
www.designhotels.com/25hours_hotel

Kruisherenhotel-Maastricht, Netherlands
Aimed at being a ‘museum of contemporary 20th century design’ Kruisherenhotel-Maastricht’s interior design goes far beyond that of a normal hotel. Housed in a cloister complex of a 15th century monastery, the old Gothic exterior contrasts spectacularly with a chic modern interior. The open church space was divided into various levels by the interior architect Henk Vos and furnished with a range of top-flight designs by the likes of Le Corbusier, Starck, Newson, Wanders, the Eames brothers, Mackintosh, Rietveld and Piet-Hein Eek. All the rooms are furnished differently and the communal areas have been decorated with unique pieces. Ingo Maurer, a worldfamous lighting architect, has implemented intriguing pieces of light installation artwork to the exterior and interior of the property, including a spectacular entrance tunnel with an inviting golden glow. Inside, modern elements such as a glass elevator connecting the church to the monastery area highlight the many unique spaces of this ancient building.
www.designhotels.com/kruisheren

The George, Hamburg, Germany
With a ‘New British’ style The George takes a decidedly modern and light-hearted twist to English tradition and design. A tour through the hotel is like a stroll through London: inspiring and visually varied, with exotic influences including Indian saris. Paying homage to the exclusive English club, the hotel evokes the old while lending a touch of timeless glamour to the new. There are regally designed common spaces with striking leather furniture, meeting rooms with dark timber flooring and a cozy, sophisticated wallpapered library. The primary design scheme is held in black and white, yet the contrast is softened with warm dark woods and spots of color. These heavier elements are skillfully balanced with gauzy fabrics, glass and an intelligent lighting design. Craftsmanship plays an important role in the interior design and handmade fabrics, carpets and unique pieces were selected by the owner Kai Hollmann from fine antiques dealers and specialist furniture boutiques during his travels.
www.designhotels.com/the_george

As a reinvention of one of Auckland’s oldest hotels, Hotel DeBrett retains some of its homey and familiar features, such as an open gas-burning fire, oak floorboards and exposed brick walls. The hotel’s bar has been carefully restored to its former glory, and is fast-becoming the place to see and be seen in the city.

Guests can choose from the cocktail menu, or sample a local boutique beer or glass of wine from a carefully selected list of New Zealand wines. In keeping with the friendly ambience, guests are invited to enjoy a nightly complimentary drink hosted by the hotel’s owners or manager in the private drawing room.

The Kitchen restaurant, headed by award winning chef Mark Sycamore, serves seasonal dishes using fresh local ingredients, which can be enjoyed in the glass-roofed atrium, or in private dining suites. A cozy drawing room for hotel guests offers a retreat from the lively atrium and is equipped with board games, a record player and a wide selection of books and DVD’s. There is also free gym access, and a variety of meeting spaces, including a courtyard, basement, loft suite and boardroom.

Hotel DeBrett is just a short walk from the restaurants and bars of Viaduct Harbour, the Sky Tower, Vector Arena, and the Ferry Building. The hotel is surrounded by cultural offerings including art galleries, theaters and museums.

Rates at Hotel DeBrett are from NZD 300–600, including complimentary continental breakfast, free Internet access, free local calls and a complimentary pre-dinner drink every night.

- Ends -

NOTE TO THE EDITORS
Should you require additional details, please contact:
press@designhotels.com or tel: +49 30-8849 400 91

High resolution images and hotel fact sheets are available from our Online Press Office: www.designhotels.com/press

Design Hotels™ Best Rate Guarantee
For reservations, please refer to the webpage: www.designhotels.com/hoteldebrett
or the appropriate Design Hotels™ toll-free number:

EUROPE
Austria, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK: 00 800 37 46 83 57
Belgium: 000 800 37 46 83 57
Finland: 990 800 37 46 83 57
Hungary: 06 800 1 22 36
Russia: 810 800 20 74 10 49

THE AMERICAS
USA & Canada: 1800 337 4685
Brazil: 0021 800 3746 8357
Argentina: 00 800 3746 8357
Mexico: 1800 1233454

ASIA/PACIFIC
Australia: 0011 800 37 46 83 57
China, New Zealand: 00 800 37 46 83 57
Hong Kong, Japan, Singapore, Thailand: 001 800 37 46 83 57

AFRICA
South Africa: 09 800 37 46 83 57

ALL OTHER COUNTRIES, not listed above
+49 30-8849 400 40 (regular international rates apply)

ABOUT DESIGN HOTELS™
Design Hotels™ represents and markets a curated selection of more than 190 independent hotels in over 40 countries across the globe.

More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an “Original,” someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Each “Original” stands for the individual, aesthetic and service-driven experience that his or her hotel provides.

Founded by Claus Sendlinger in 1993, Design Hotels™ offers its members insightful travel industry knowledge, from feasibility studies and conceptual branding to market trend consultancy and international sales representation. The company has its headquarters in Berlin and branches in London, Barcelona, New York, Singapore, Bali and Perth.

Featuring a black tiled floor, ultrachic cocoon chairs covered in red velvet brocade, white leather stools and huge benches, this smart venue is the latest hotspot to grace the Russian capital.
Opened in July 2007, the RitzCarlton is located in the fashionable Tverskaya neighbourhood, right in the heart of downtown Moscow.
The guest rooms are not only the most spacious on offer anywhere in the city but also come with every conceivable comfort and service.

“Having such an impressive presence in Moscow is part of our strategy to develop world-class hotels in cities where the economy is growing and the demand for luxury products and excellent services is high”, says Simon F. Cooper, President of The Ritz-Carlton Hotel Company, in explanation of the decision to open a new five-star address in the Russian capital. No sojourn at The RitzCarlton would be complete without a visit to the Jeroboam Restaurant and a chance to sample the “cuisine vitale” of Michelin three-star chef Heinz Winkler. Paintings by the German artist Junior Toscanelli, depicting scenes from Baden-Baden and Combray, complement the contrasting play of modern and classical styles. Meanwhile, wine aficionados will enjoy the intimate and rustic charm of the Petrus Wine Room – the perfect setting to sample from some 800 rare vintages. Whisky buffs, too, will find a selection of older and more recent vintages of Macallan Single Malt. Alternatively, the Lobby Lounge with its library-like atmosphere is an ideal location to see and be seen. Here, a vodka sommelier is on hand to advise on selection of this most Russian of drinks and explain the various nuances of the numerous sorts on offer.

Experts in opulence This ultimate hotel experience has been created by the renowned hotel designer Peter Silling and his team.
“Guests should be able to sense and feel the luxury for which they are paying a lot of money. It’s only when they get to savour this opulence in a variety of forms, materials and compositions that they feel perfectly at ease”, says Silling in explanation of his elemental aim. His team of architects, designers and interior designers cooperate on a whole variety of projects across the globe. Peter Silling & Associates, who have already designed five-star hotels for The Ritz-Carlton Hotel Company in Berlin and Bangalore, operate out of both Cologne and Hong Kong – a strategy that gives the company and its 65 employees the flexibility required to respond to the needs of the international market.

Together with Susan Harmsworth from ESPA, the leading spa specialist in England, Peter Silling and his team also designed the lavish spa facilities at The Ritz-Carlton in Moscow. Those seeking a break
from the stylish hustle and bustle of this busy metropolis and the hotel itself can submerge in this stylish oasis of wellness and repose.
Exuding an atmosphere that combines luxury with a whiff of simplicity, the 2,000-square-metre complex boasts a swimming pool, fitness centre with state-of-the-art exercise equipment, 14 treatment
rooms and a spa café. Highlights include the star-studded ceiling and bottom of the pool, golden mosaic wall coverings and countless lighting effects designed to create a magical ambience. Boasting a clear design with precise and colourful accents, this is a spa guaranteed to soothe the soul of visitors to Moscow.